Is Blogging Dead?

Blogging is NOT dead. Arbitrage blogging specifically.

But I agree, a lot has changed about it.

The problem with most people whom you often see complain that blogging is dead is melleability. The ability to change with the times without breaking. You can call it plasticity as well.

A particular traffic arbitrage method worked in 2015 down to 2020, so you hold on to it with all your life, wanting it to work forever.

The minute Google comes up to say, “this particular method is no longer serving our advertisers” or “we want to change how we serve our advertisers to ensure they are getting more value from us, so they don’t lose faith in our ad ecosystem” you go bunkers.

You become frustrated. Because ideally speaking, you would always want what worked or what is working to continue working for you, for as long as this world remains, even if it means it’s not working for the advertisers at the other end of that Google ad ecosystem. Yes, we’re that selfish as humans naturally.

You become angry. Because you know with that change will come some uncomfortable realities. First you may lose an account or two, or even more. And secondly, you’ll be forced to change, to think deep, research and come up with new strategies. And nobody likes these things.

So when you’re unable to adapt to that change or find new working strategies and even face the brunt of remaining with the old system, you start looking for who to blame. And the easiest to blame is new entries into the system and those who taught them about the opportunities in there.

You start writing posts, blaming and dragging them up and down, instead of using the same time to research and figure out things that are currently working. Instead of collaborating with people you perceive as your enemies to join heads together and find out best possible ways to stay afloat.

Somewhere in your mind, you seemed to have forgotten that you were not born with that knowledge.

Somebody taught you.

And somebody else taught the person that taught you.

So it was okay for somebody to have taught you and helped you find your way out of the trenches, but not okay for the same person to teach another person other than you?

Sit down and think about it. What if they kept that information from you? Would that have been cool? If that’s okay, why are you still angry with that brother or sister of yours that have refused to show you what is working for them now?

Lol. Think about it 😂 Human beings and selfishness are like this 🤝

For me, I think the fight should be against recklessness in the system.

I think the fight should be against not playing by Google’s rules and regulations. Directly violating their policies. Like some of the few mistakes we all did when we started.

I think the fight should be against poverty, not ourselves.

I think the fight should be to send a message to Google regarding their inconsistent policies. Maybe one of us makes a post on this via their support communities and the rest of us massively comment on it, calling their attention to our pains.

Because the policy changes and bans are not peculiar to bloggers.

It’s happening to YouTubers as well.

Admob guys are not left out too.

Go and ask.

It’s not peculiar to us.

The YouTubers are not pushing external traffic to their contents. Neither are the Admob guys. Yet they are victims too.

As long as you are monetising with any of Google’s monetization services, you are at their mercy. This is the greatest risk in dealing with them.

That is where your focus should be. Not attacking one another always, like mad dogs.

Blogging has been here. For over two and half decades.

It is here now.

And will remain for a very long time.

It’s not going away. Not anytime soon.

However the greatest winners, the people who will always milk the opportunities in it, are those who are flexible enough to embrace the changes as they come each day. Those who understand that things will not always be the same and are ready to always adapt to the new changes as they come.

Some will be painful of course. If you cannot handle it, you leave quietly and peacefully to other things. Blogging is not the only digital skill in the world that pays. And it’s even expensive and a lot riskier to run.

But as long as you have conditioned your heart to always embrace the changes as I have. As long as you have set your heart to always research what is currently working and collaborate with others in the industry as I have.

As long as you are completely in tune with your business evolvability as a blogger, an arbitrage blogger in particular, you will always have a way to come out on top. Always I say. The only thing that may occasionally limit you is the funding to operate some of the ideas that may come naturally to you or through your research.

Blogging is not dead. Neither is arbitrage blogging.
 
Arbitrage bloggers will use one hand typing “Nahhh, Blogging is no longer paying” … then use one hand Funding 1m to their ad manager to run a new ad 🤣🤣

You will keep believing them till the next post you will see is “Second house completed” or “New key activated”. lol.

Funny people…
 
To every beginner blogger

Don't make the same mistakes I see people making every single day.

Blogging can work.

But starting blindly can waste months of your time.

Here are some mistakes I would seriously avoid:

1. Choosing a niche because someone is making money from it.

What works for another blogger may not work for you.

Research the niche first.

Check the search demand, competition, audience and ways you can make money from it.

2. Writing without keyword research.

This is a big one.

You can write the best article in the world, but if nobody is searching for the topic, getting traffic will be difficult.

Don't just ask, "What can I write?"

Ask, "What are people already searching for?"

3. Targeting big keywords too early.

If your blog is new, don't start fighting websites that have been online for 10 years.

Start with low-competition keywords.

Get some wins.

Build topical authority.

Then gradually go after bigger keywords.

4. Expecting AdSense to make you rich immediately.

Please, don't fall into this trap.

Traffic comes first.

Then monetization.

And don't depend on AdSense alone.

Affiliate marketing, referral programs, digital products and services can all become additional income streams.

5. Giving up too quickly.

This one hurts me the most.

Someone publishes 10 articles, sees little traffic and concludes:

"Blogging doesn't work."

Bro, 10 articles is not a business.

Give your blog time to grow.

Learn from your data.

Improve old posts.

Publish more useful content.

Keep testing.

And here's the biggest mistake of all:

Trying to do everything at once.

SEO.

Pinterest.

YouTube.

Facebook.

TikTok.

Affiliate marketing.

AdSense.

Email marketing.

Everything!

Slow down.

Pick a strategy.

Learn it properly.

Execute it consistently.

Then expand.

Blogging becomes much easier when you stop chasing every shiny opportunity and start following a clear plan.

If you're a beginner, don't focus on looking successful.

Focus on building something that can actually become successful.

Avoid the mistakes. Learn the right process. Stay consistent.

That's how you give yourself a real chance of winning with blogging.
 
Despite all the recent changes to search engines, intentional BLOGGING can still help you grow your online visibility and increase sales through Google, Bing, ChatGPT and other AI-powered search tools.

If you like, let some tech bros deceive you while they continue enjoying free organic traffic. 😏

Na you know o!
 
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